SEO - Search Engine Optimisation
Providing SEO in Warwickshire since 1998. Since the very beginning, we have been passionate about helping local businesses with their SEO and digital marketing.
What is SEO?
Search Engine Optimisation (SEO) is a method by which you can attract visitors to your website, tool or application. An SEO marketing agency can assist with this.
Search Engine Optimisation is made up of many different techniques that also contribute to an effective website, not just traffic to that website.
SEO results can take some time to build, but once established, you’ll have a very stable and effective marketing platform with the best ROI in marketing.
Your website simply becomes a lead-generating machine.
The vast majority of people looking for information will only click on the top three results!
Why SEO?
If you, me, my aunt Mable or your customers want to find a product, service, information or advice, we all head over to Google. These guys are great at providing you with the information you need. With the aid of a local SEO agency, you ensure you are visible on these searches.
The last time you Googled something, did you find what you were looking for on the first page? Or did you scroll through 10 pages of search results until you came across a site that answered your question?
The vast majority of people looking for information will only click on the top three results! To put this another way, 30% of searchers click on the no.1 position compared with 4% on position 5. More information on click-through rates.
So, SEO is all about making sure that your information rises to the top of search listings, typically in Google, possibly in Bing but, in the UK, not really anywhere else (unless you count YouTube – which we do). Search engine statistics.
Understanding SEO
Below, we have included some important SEO factors.
We’ve plenty more information on SEO on this site, but as a brief introduction:
Keywords and search terms
Before writing up any content for your website, it is important that you know who your target audience is and what they may be searching for. Keyword research is crucial for ensuring you appear in relevant search results.
Every web page includes keywords. The trick is communicating unambiguously with search engines first and then your customers second. SEO content is a balancing act between the needs of search engines and visitors. Getting it right, and we do, will lead to many more visitors who then go on to spend some of their budget with you.
Content
Keywords, when gathered together, with more words in between, all in the right order, with a bit of punctuation thrown in, at some point becomes ‘SEO content’. That’s what you may have already been told, and if you’ve followed this path, the chances are that your content is less than engaging.
It’s much better to simply write the best article, page, or blog you can and then look over it to see where you need to put your important keywords.
This is SEO editing and works so well with a good client/agency relationship. Our clients are experts in their fields; we’re experts with SEO – we are an SEO marketing agency, after all. The very best of our work starts with our clients. The alternative tends to be fluffy PR nonsense with many words saying little.
Meta Descriptions
When you see one of your listings in Google, it’s taken from the code that makes up your web page. The title of the Google listing comes from your ‘Title’ tag, the description from your ‘Meta Description’ tag, with a few more elements being thrown in for good measure.
Good titles and descriptions will contain the best keyword phrases for that page and will be persuasive and clickable (not really a technical term, but what should be put on the SEO link tin). More about Meta Descriptions.
Local SEO
Local SEO is mostly applied for companies that have a typically local audience (Dentists, Care Homes, Insurance Brokers). It has its own techniques and methods for getting excellent results, and you will find that local SEO benefits when you use a local SEO agency. Local SEO is about as competitive as it gets because you tend to know the opposition very well. This is also the type of SEO where the results achieved between position 1 and 2 is absolutely massive. You really do need to be no.1 for all local search terms! More about Local SEO.
So what is an SEO marketing agency?
At AlphaQuad, we understand what is needed in order to improve search engine visibility. We should; we’ve been doing it since 1998 (I’m starting to feel old when typing this).
Our goal isn’t just to make the best websites for Google; we aim to make a website that meets your specific needs, requirements and audience. Our SEO agency in Warwickshire has created excellent search positionings for clients, resulting in hundreds of millions of visitors to their sites (in total). Our unbroken record of great success and sustainable growth comes from our SEO audit focus of audience-first, in line with Google’s requirements.
As an in-house local SEO marketing agency, we blend research, strategy, technical SEO, development, copywriting, design, media, analytics, inspiration and a large measure of common sense. We offer many services that accompany SEO, such as development, design, automation and social media.
We blend research, strategy, technical SEO, development, copywriting, design, media, analytics, inspiration and a large measure of common sense.
What you can expect from our SEO marketing agency?
Our team of experts are highly experienced in the field of SEO and digital marketing. When you work with AlphaQuad on your websites SEO you can expect the following:
Tools we use for SEO
At our agency, we use various tools to help us effectively optimise websites for search engines. One important tool we use is a keyword research tool called Ahrefs. This helps us identify the most relevant and popular keywords to target in our SEO campaigns. By understanding which keywords users are searching for, we can create content that is more likely to rank highly in search results and attract targeted traffic to the website.
Another tool we use is mind mapping software like Mind Meister. This allows us to visually organise and plan out our SEO audit strategies, mapping out the various elements and tactics we will use to improve a website’s search engine ranking.
We also rely heavily on Google Analytics to track the performance of our SEO efforts. This powerful platform provides detailed insights into website traffic, allowing us to see which tactics are working and which may need to be adjusted. By regularly reviewing the data provided by Google Analytics, we can continually refine and improve our SEO campaigns for maximum effectiveness.
SEO in Warwickshire
We are passionate about helping local businesses in Warwickshire with their SEO and run regular digital marketing support groups to help with this. These groups pull together representatives from various businesses to learn from one another, aiming to bring some of the advantages of agency-supported digital marketing and SEO to small teams at a realistic cost. Find out more and register your interest.