What is an SEO Consultant?
There are lots of different ways to enhance your online presence and it takes research and time to figure the best approach for each business, but, there are some common factors that could increase your chances of success. Choosing the right SEO consultant to help bring your growth goals to life is definitely one of them. If you’re not sure on what an SEO consultant does then read on…
What is an SEO Consultant?
Essentially an expert who builds plans and executes your search engine optimisation strategies. Briefly, an SEO consultant is paid by a business or website owner to help push their brand online organically, aiming for higher rankings, increased targeted traffic, and, of course, more profit with proven ROI.
What Exactly do They do?
Usually an SEO consultant undertakes a number of well planned tasks to help improve your ranking in search engines, enhancing both on-page SEO and off-page SEO.
On-page SEO
Ok so, on-page SEO is all of the tasks you would do ON your website that forms the basis of ensuring all the other work you’re doing around the site is effective… The following tasks are typical in this area:
- Title tags.
- Description tags.
- Meta tags.
- Content Strategy.
- Keyword Research and strategy.
- Website structure.
- Website speed.
- Mobile Optimisation
Off-site SEO
Opposite to above, off-site SEO is more about strategy off the website, concentrating on directing Search Engines and users to your web pages, General tasks include things like:
- Link building
- Social media Marketing
- Offsite Content Strategy
- Forum Writing
- Guest Blogging
Why do You Need an SEO Consultant?
If you don’t have the time, expertise, or in-house capacity to do SEO effectively, then outsourcing to an SEO agency is the answer for you. They are geared up to provide an extension to your business team, helping you optimise your visibility online quicker and more effectively. This is much more practical than you running trial and error efforts that usually result in wasted resources and ultimately money!
Some of the main reasons people choose to use an Agency include:
- Understanding what keywords will generate the highest quality traffic
- Generate reports showing target results
- Knowledge and experience of proven SEO techniques
- Proven ROI.
- Summary
SEO consultants are massively valuable to the web. They have the skills and knowledge to help a business succeed online, so if your business is struggling with online sales or leads this is definitely the way forward.
If you would like to discuss SEO further with one of our experts please either get in touch or subscribe to our BLOG where we post regular tips and resource for businesses looking to improve online.
