Abellio Case Study Digital Marketing Strategy
The client
We created a digital strategy for Abellio’s two main routes – Abellio Greater Anglia and Stansted Express. We reviewed their existing marketing activity and looked at what direct and in-direct competitors were doing, we then made recommendations to Abellio based on what we found from reviewing these.
The project
We focused the strategy on the company’s own objectives, based on stakeholder sessions held with key members of the team, and then delivered a roadmap of activity scheduling all our recommendations across a two-year timeframe. Through the strategy, we recommended activity across many fields including:
Onsite improvements (Purchasing journey and overall content)
Conversion optimisation
SEO
Digital relationships
Email Marketing
Online advertising
Social media
Brand management
The results
Our digital strategy for Abellio’s two main routes – Abellio Greater Anglia and Stansted Express resulted in a £6.5m increase in online sales.