Digital marketing for manufacturing companies is subtly, and sometimes radically, different from marketing in other sectors. One of the key differences is that manufacturing is lagging behind digital marketing strategy and implementation compared to other sectors. Digital marketing techniques pioneered in the insurance and finance sector, for example, have not been widely recognised by manufacturers. […]
Digital marketing allows businesses of all types to reach target audiences, increase leads and drive sales all in a measurable way. For those in the care industry, the same benefits can be gained, however, there are several factors that make marketing for care homes unique.
Local searches get local results and not surprisingly your local search engine rankings are the key to success. Local Search Engine Optimisation (SEO) is essential for driving and converting leads into sales.
Search Engine Optimisation, or SEO, is one of the most misunderstood and missold areas in marketing let alone digital marketing. In this article, we aim to explain just what is an SEO campaign, what it can achieve and in what time frame. We’ll explain where to get information and how to interpret that information. Most […]
As digital marketers, we love a good tool that helps us to successfully implement our marketing strategy. There are some powerful Google tools out there that not only help us with our marketing processes but also give some great insight into our marketing performance. Google provides some of the best tools for your digital marketing […]
With an estimated 2.77 billion social media users around the globe (Statista, 2019), there has never been a more important time for businesses to be taking advantage of social media. But what exactly are the benefits of social media for businesses?
In today’s business world, competition is greater than ever before. As a consequence, manufacturers are finding it increasingly difficult to differentiate with their products alone and need to find alternative solutions. This is why more and more companies are developing new business models that add a services dimension to their existing product offering. This process […]
In order to develop a coherent digital marketing strategy, manufacturers must apply effective digital marketing techniques to the product-service being offered, in parallel to their digitalisation and servitization strategies. When adding a layer of service level options it is vital to present these to existing and new customers in the most effective form possible.
With terms such as digital marketing, online marketing, web marketing and internet marketing all being used interchangeably, it can lead to much confusion, doubt and minor but unnecessary stress in the afternoons. Rest assured that they all mean the same thing and they are all ‘digital marketing’. Just be thankful that they don’t have acronyms… […]
PPC definition: What is Pay Per Click? Pay Per Click, or PPC, is a form of online advertising in which the advertiser pays a fee each time their ad is clicked. It’s an effective way of driving traffic to your site, usually directing visitors to a relevant landing page, where they will be encouraged to […]
