It is wishful thinking to assume that once your website is launched it will just sit there happily bringing you new customers and new business opportunities. In reality, it takes time and effort to maintain your website content in order to keep it looking fresh. Have you ever landed on a website and thought… “hmm […]
What is the importance of goal-driven content? Content should never be just a bunch of words filling up your website to make it look worthy of a visitor, or a way to cram in your target keywords. Instead, you should take a goal-driven approach to content strategy. You will find that goal-driven content will work […]
The best way to ensure your website is achieving the rankings that it deserves is to produce well-written copy that presents you in the best possible light. Many people spend little time checking their spelling and grammar, but not paying close attention to the words you use on your website could be losing you business. […]
Are you getting lots of visitors to your website but not managing to persuade them to become customers? If so, the most likely cause could be the quality of your online sales copy. Whether your website sells products or services, the content you include on your web pages is the only place that customers can […]